Showing posts with label AMFI. Show all posts
Showing posts with label AMFI. Show all posts

Saturday 22 March 2014

Resume Blaster: RBID - 01220314 - Profile of Meenakshi Singh, MBA (Marketing & IT) Graduate with 4+ year of relevant experience

Resume Blaster: RBID - 01220314 - Profile of Meenakshi Singh, MBA (Marketing & IT) Graduate with 4+ year of relevant experience


Meenakshi Singh
Mumbai
Email: reachmeenakshi@gmail.com

SUMMARY

Versatile and decisive Marketing professional with more than 4 years of work experience in Client Management, Marketing B2B and B2C services, Brand Management, Project Management, BTL activities etc. Skilled at handling high pressure situations, mentoring younger professionals in the company, out-of-box thinking for various situations and scenarios

HIGHLIGHTS 
  • Experience on handling huge and complex data sets
  • Using financial modeling & tools such as ALM, PAS etc.
  • Providing analytics based advisory services
  • Hands on experience in using Bloomberg Professional and Thomson One Analytics tools
  • Key Account and Client Management
  • Organizing Workshops, Seminars & Trade shows
  • Competitive analysis
  • Innovative
  • Deadline-driven
  • Enthusiastic team player
  • Decisive
  • Self-directed
  • Customer service-oriented
  • Excellent written and verbal communicator
EXPERIENCE

DEPUTY MANAGER – MARKETING, Jun 2013 to Feb 2014
AARTI INDUSTRIES LIMITED – Mumbai, Maharashtra

Job Description:

Generating business intelligence through data analytics for decision making of Aarti Industries
  • Gathering and collating various data sets such as company’s - Financial, production, raw material, inventory and delivery data
  • Performing analysis on above mentioned data sets collected through SAP and Collabera in order to generate tactical and strategic insights for company’s production planning and forecasting
  • Evaluation of ROI and profit-loss projections on month-on-month/quarterly basis
  • Helping product team to carry out effective budget planning by providing them insights from financial data analysis
  • Carrying out weekly and monthly presentation to the management - Detailing company’s current position in various departments such as production, sales, inventory etc. to help them taking informed decisions 
Recreating the brand strategy for Aarti Industries 
  • Partnered with internal stake holders to define marketing and branding initiatives of Aarti Industries
  • Worked with internal team to develop company logo, color schemes, brochures and credential presentations for external as well as internal usage for the company
  • Managed both inbound and outbound marketing campaigns to create brand awareness
  • Analyzed performance of all marketing programs  to identify the best opportunities for optimization
  • Driving the social media initiative by editing or reworking on the content getting displayed on various Social media sites like Facebook, LinkedIn etc.
Key Project undertaken: Performed Customer Credit Analysis for Aarti Industries to streamline their current Credit policies 
  • Collated customer credit data using SAP and Collabera
  • Additionally, spoken to sales and account management team to explore the softer credit nuances regarding each client to make credit data robust
  • Analyzed the collated data to identify any
  • Transactional patterns
  • Credit history pattern
  • Product or seasonal pattern
  • Accordingly provided suitable recommendations and remarks for the most optimum credit policy decisions with respect to each product line and client segment. 
ASST. MANAGER – HNI PORTFOLIO MANAGEMENT, October 2012 to Jun 2013
CITIBANK N.A. – Mumbai, Maharashtra, India

Job Description: Providing Investment management services for High Net worth Individual clients of Citibank NA
  • Understanding clients’ current portfolio for their future investment needs using Citibank investment tools
  • Assessing clients’ current financial standing and measure their risk taking abilities and accordingly manage their portfolio. 
Client Management
  • Conduct various Events so as to promote the "Citigold" as a brand among the High Net Worth Individuals as well as Small & Medium Scale Industries for New Target Audience and Target Penetration.
  • Address customer questions and concerns regarding products, prices and availability.
  • Led sales calls with team members to establish sales and customer retention goals.
  • Maintained friendly and professional customer interactions.
ASSOCIATE – PORTFOLIO ADVISORY & INVESTMENT MANAGEMENT, Jun 2009 to Jul 2012
DARASHAW & CO. PVT. LTD. – Mumbai, Maharashtra, India

Job Description: 

Providing Portfolio Analysis based Advisory Services for Fortune 500 companies.
Tools used à ALM, PAS, Bloomberg Professional and Thomson One Analytics
  • Understanding clients’ current portfolio for their future investment needs using in-house financial tool ‘PAS’ (Portfolio Analysis System).
  • Carrying out ‘ALM’ (Asset Liability Management study) to understand clients’ current financial standing and measure their risk taking ability.
  • Using ‘Thomson One Analytics’ and ‘Bloomberg Professional’ to carry out financial and market data analysis of various investment avenues for clients
  • Carrying out various benchmarking processes such as Yield analysis, ROI (Return on Investment), risk analysis, credit analysis etc. to prepare monthly updates, newsletters and brochures for our existing as well as prospective clients
  • Giving quarterly/biannual presentations to the top management of our core client base to showcase the progression of their respective portfolios and investments.
Client Management
  • Meeting and imparting knowledge to C-level professionals regarding the investment products present in the capital markets and advice regarding the best avenue currently present to go for to invest.
  • Performed various activities such as Trustee Workshops and Mutual Fund Conferences to increase client awareness regarding the current market trends.
  • Maintaining good rapport and relationship with clients & deliver Value Added Solutions to the customer.
  • Understand each client and anticipate their needs, analyze their potential and hence offer them a customized solution other than that of the traditional products. 
SUMMER INTERN – May 2008 to Jun 2008
TITAN INDUSTRIES LIMITED – Mumbai, Maharashtra, India
  • To suggest and implement BTLs (Below-the-line) Marketing ‘Brand Awareness’ and ‘Consumer Connect’ activities for the Titan Retail outlets based on the primary and secondary research in the catchment areas of Thane on behalf of Titan Industries Ltd.
  • Conducting surveys through quantitative questionnaires and face to face interviews amongst the residents of the catchment area to check ;
  • Awareness vis-à-vis Titan outlet in the area;
  • Amongst aware check – Sources of awareness, level of awareness;
  • Amongst aware and user – Check their experience vis-à-vis the merchandise, services, offers available in the outlet
  • Identifying any emerging need gaps vis-à-vis the Titan outlet in the area and its awareness
  • And making recommendations to Titan Industries in the same respect
  • Helping Titan outlet personnel to carry out various BTL activities like Society Exhibitions, SMS Campaigns, etc. effectively in the catchment area
  • Carrying out research on other marketing and promotion options available to Titan
EDUCATIONAL BACKGROUND

MBA: Marketing & IT, 2009
BALAJI INSTITUTE OF MANAGEMENT & HUMAN RESOURCE DEVELOPMENT – Pune, Maharashtra, India
  • Minor in Information Technology
  • Completed the program with Distinction (75.24%)
  • Cultural Coordinator of Drishti - The College Festival
  • Won Inter-college Fashion Show
  • Won various Inter-college competitions
BACHELOR OF ENGG. Chemical, 2006
S.S. JONDHALE COLLEGE OF ENGINEERING – Mumbai University, Mumbai, Maharashtra, India
  • Passed with First Class in B.E. (60.33%)
  • Completed the 6 - month project on weedicide named 2,4 – D 
CERTIFICATIONS & LANGUAGES

November 2012: Advisor
Organization: Citibank N.A.
Award: 1137144
Mumbai, Maharashtra, India

November 2012: AMFI - Mutual Fund Advisor
Organization: AMFI
Award: E029050
Mumbai, Maharashtra, India

Hindi – Native
English – Fluent
Marathi – Fluent
German – Beginner

HOBBIES & INTERESTS 
  • Participated and Won the Inter-College Fashion Show Award and Inter-College Festival
  • Won the Personality Contest at Graduation Level.
  • Participated in various extra-curricular activities
  • Aerobics
  • Reading
  • Listening to Music 

PERSONAL DETAILS

Year of Birth: 1984
Marital Status: Married
Nationality: Indian

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